Dr. Qu teaches agricultural communication courses and conducts research on media literacy, public opinions, and the effectiveness of media production within the field of agricultural communication. She holds a BA in English Language and Literature from South-Central University for Nationalities in Wuhan, China, an MS in Mass Communication from Greenlee School of Journalism and Communication at Iowa State University, and a Ph.D. in Agricultural Communication from the Department of Agricultural Education and Communication at University of Florida.
Peer Reviewed Publications:
Qu, S., Irani, T., & Lindsey, A. B. (2018). The communication effectiveness of scientist-stakeholder partnerships addressing agriculture and natural resources issues: A citation analysis of the Florida Water and Climate Alliance. Journal of Applied Communications, 102 (1). doi: 10.4148/1051-0834.1755
Qu, S., Bletscher, C., & Lamm, A. (2018). Exploring undergraduate students’ attitude toward undocumented immigration: Implications to agricultural education. Journal of Agricultural Education, 59(3). doi: 10.5032/jae.2018.03124
Qu, S., Bradley, T., & Rumble, J. N. (2018). Identifying a knowledge gap of blueberry health benefits: The role of education, income, generation and gender. Journal of Southern Agricultural Education Research, 68. Retrieved from http://www.jsaer.org/currentissue.html
Qu, S., Lamm, A., Rumble, J., & Telg, R. (2018). Predicting consumers’ local food attitude with personal values and local food online videos. Journal of Agricultural Education, 59(1), 171-188. https://doi.org/10.5032/jae.2018.01171
Qu, S., Lamm, A. J., Rumble, J. N., & Telg, R. W. (2017). The effects of online video on consumers’ attitudes toward local food. Journal of Applied Communications, 101(4), 1-20. doi:10.4148/1051-0834.1841
Qu, S., Lamm, A. J., & Rumble, J. N. (2017). Marketing power berries: An Importance-Performance Analysis of blueberry. Journal of Applied Communications 101(3). doi:10.4148/1051-0834.1842
Qu, S., Lamm, A. J., & Rumble, J. N. (2017). Communicating with bilingual audiences about immigration issues. Journal of Applied Communications, 101(2). doi:10.4148/1051-0834.1004
Gorham, L. M., Qu, S., Telg, R. W., & Lamm, A. J. (2016). Testing the usability of communication materials through heat maps in online survey platforms. Journal of Applied Communications, 100 (3). doi:10.4148/1051-0834.1226
Gorham, L., Qu, S., Telg, R., & Lamm, A. (2015). Using heat maps to determine the usability of communication materials. University of Florida Cooperative Extension Service Publication Series (WC198). Gainesville, FL.