Shuyang Qu

Dr. Qu’s research focuses on agricultural science communication and strategic public engagement. Her work advances the land-grant missions by improving perceptions of agricultural science and innovations, and developing strategies to debunk misinformation. She employs experimental designs to test persuasive messaging strategies and examines media effects using content analysis of media content and audience responses. Her recent scholarship investigates the role of emotions in combating misperceptions around agricultural and life science issues.

Dr. Qu teaches agricultural communication courses in areas of oral communication, persuasion, and field experiences in the Department of Agricultural Education and Studies.